catallaxy files

catallaxy in technical exile

Old media buying new media : Disney Acquires Pixar

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The rumours had been doing the rounds for the last week or so, but today it was official. Disney has announced they are buying Pixar for $US7.2 billion. One commentator I was reading today described this merging of old and new media as being similar to the Time-Warner / AOL merger. Given the troubles and less than stunning results of that alliance, Disney-Pixar will probably be hoping to do a bit better out of their marriage to Disney.

There is of course another dimension to this, and that is Steve Jobs position as CEO of Pixar. Jobs has now been appointed to the Disney board, so it will be interesting to see what new developments between Apple and Disney emerge over the coming years.

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Written by Admin

January 25, 2006 at 5:14 pm

Posted in Uncategorized

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